Beyond Keywords: How We’ll Make Doubtless Bay Dominate Google
Hi everyone, following on from my last post, I want to dive deeper into how we can collectively boost our region’s search ranking. It comes down to understanding two types of SEO: On-Page and Off-Page.
On-Page SEO: The Foundation
This is what most of us are familiar with. It’s about using the right keywords in our own listings and posts. The Doubtless Bay website does a great job of this, using tools like Yoast to give us a solid foundation. This is essential, but it’s only half the battle.
Off-Page SEO: The Power Play
This is where the real power lies. Off-page SEO is about earning “votes of confidence” from other websites. Google sees a link from another site to yours (a “backlink”) as a powerful signal of authority. The more high-quality backlinks our local businesses have, the higher we all rank.
My new platform, KoruStay, is designed to be a powerful engine for our collective off-page SEO. Every host who joins creates a new, content-rich guide. Every local business featured in that guide gets a high-quality, relevant backlink. Premium hosts can even get a link directly to their own booking site, saving them thousands in commissions and boosting their own domain’s authority. This creates a powerful “digital ecosystem” that lifts the online presence of our entire region.
Learn More & Join the Movement
I’ve created a full listing on the Doubtless Bay Business Association website with all the details on our exclusive, limited-time “Founding Member” offers for both Accommodation Providers and Local Businesses. Click the button below to see how you can be part of this.
Paul Ryan
Founder, KoruStay